Endemol & Shanghai Media Group Enter Creative Partnership

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LONDON/HONG KONG: A new long-term agreement sees Endemol Asia and Entertainment Team Media Group, a subsidiary of the Shanghai Media Group, jointly creating, developing and exploiting original content for the Chinese and international markets.

Endemol will hold the exclusive distribution and format rights outside of China for the new properties developed through the partnership, while Shanghai Media Group handles them for China. Endemol Asia and Entertainment Team will establish a joint creative team that is responsible for developing new programs and formats. the focus will be on production and broadcast in China, as well as distribution, local adaptation and exploitation internationally. The two companies will be working together on localizing formats from Endemol’s portfolio for the Chinese market.

Yang Wenhong, the VP of SMG and CEO of ET, commented: “Endemol’s exceptional track record and expertise in creating ideas that work in any territory makes them an ideal partner for SMG and ET. This long term strategic partnership will play an important role as we look to expand our operations and creative output, both nationally and internationally.”

Arjen van Mierlo, the CEO of Asian operations at Endemol, added: “Our partnership with SMG represents a significant step forward in our growth strategy in Asia. China holds extraordinary opportunities for creative companies like Endemol and this alliance with one of the country’s leading broadcasters positions us strongly in this rapidly growing market.”