Endemol Racks Up Southeast Asian Deals

HILVERSUM, October 16: Endemol International has secured a
range of new deals in Southeast Asia, including its first format agreement in
Singapore.

MediaCorp in Singapore has signed up for 30 hour-long
episodes of Deal Or No Deal. The hit game show is due to launch in a
weekly prime time slot in the second quarter of next year.

In Malaysia, NTV7 took 104 episodes of Deal Or No Deal for launch early next year, running four times per
week in prime time. A Chinese-language version will air on Mondays, Tuesdays
and Wednesdays with an English-language edition going out on Saturdays. The shows will be co-produced by
Endemol South East Asia and Juita Viden.