Endemol, Modeling Agency Enter Creative Partnership

HILVERSUM, October 2: Endemol International has secured a deal
to become the exclusive entertainment partner for the modeling agency Elite
World.

The partnership will see Endemol develop TV formats and
multimedia entertainment spinoffs around Elite’s events and brands. Endemol
will also become the exclusive production partner for all of Elite’s television
activities, beginning with the annual Elite Model Look contest, which Endemol
is set to turn into a global format. The preliminary heats for next year’s
contest are being held across 65 countries and will culminate in an
international final that will be held in China in November 2008. Endemol is
already working on worldwide television opportunities surrounding the event and
is also developing specialized content for mobile and other digital platforms.

Mike Morley, the senior executive director of commercial and
creative affairs at Endemol International, commented: “We’re already developing
exciting ideas that complement Elite’s status as the most recognized modeling
brand in the world. The Elite Model Look contest is a perfect example of
something that can play both globally and locally in all the 65 countries where
they focus their search for new talent. There are also great opportunities for
us to create and manage digital media content for this very special brand.”