Elastic Rights Bulks Up Slate

MADRID: Elastic Rights is to present the new kids’ animation series Gluko & Lennon at MIPCOM, and has secured rights for the new teen series Dance!, from the producers of High School Musical.

Following an agreement with Powwow Media Partners, Elastic Rights has secured the rights for the new teen series Dance!, which features the Redondo family, whose lives revolve around their dance academy, in 80 hour-long episodes. Elastic Rights will handle all rights for the series, including TV, video, merchandising and licensing, Internet, publishing, music and shows in Spain, Italy, France, Portugal, Greece and Turkey.

Elastic Rights will handle the financing, international distribution and 360-degree commercial exploitation of ancillary rights of Gluko & Lennon, created and developed by Argentina-based L’Orange Gutan. L’Orange Gutan will handle the artistic development and production of the series aimed at children aged 6 to 9.

Tomas Dieguez, creator of the original story and art of Gluko & Lennon at L’Orange Gutan, said, “We’re hoping to create an animation series that alters the landscape a little in demonstrating that such content can appeal to younger as well as older children and adults alike. We believe that the mass public is ready for something as all-encompassing and fresh as Gluko & Lennon.”

Ignacio Orive, the president of Elastic Rights, added, “We are very excited about our first co-production in this genre. Thanks to the strength and unique feel and spirit of the content and the talent and capabilities offered by our partnership with L’Orange Gutan, we hope to reach and surpass our previous successes in working with children’s animated content.”