Eisner Sets Up Digital Content Studio

BEVERLY HILLS, March 12: The Tornante Company, the venture
set up by ex-Disney chief Michael Eisner, has formed Vuguru, a studio that will
produce and distribute original content for the Internet and other digital platforms,
beginning with a serialized mystery with 80 90-second episodes.

Founded in 2005 by Eisner, The Tornante Company is a
privately held company that makes investments in and incubates companies and
opportunities in the media and entertainment space.

Vuguru promises to deliver TV- and movie-style,
story-driven, high-quality content. Eisner said in a statement announcing the
venture: "In the past few years, the development of exciting and
innovative digital media platforms and technologies has outpaced the creation
of truly great content. Vuguru will produce and showcase original and
third-party content in all genres and formats to meet the new demands of the
evolving media landscape."

The venture kicks off with Prom Queen, a scripted, serialized mystery told over 80
episodes, each running 90-seconds long. It is set against the final two months
of the school year, leading up to the biggest night of any senior's life: prom
night.

Users will be able to visit PromQueen.tv for past episodes
and information about characters and story lines, as well as community
features. Videos on PromQueen.tv will be hosted by Veoh, which Tornante
recently took a stake in. Additionally, viewers can access Prom Queen online on Veoh.com, YouTube.com, ELLEgirl.com, and
other sites. Prom Queen will also be distributed on handheld devices and to the
living room.

Tornante is producing the Prom Queen series with the independent production team of Big
Fantastic. Tornante recently acquired the rights to Big Fantastic’s flagship
web series Sam Has 7 and holds an
option to the production of its sequel. “From the first frame of the first
episode of Sam Has 7 Friends, it
was clear that these talented individuals were operating on a different
level," said Eisner. "They have an ability to create a hands-on style
of filmmaking that generates network-caliber content but with the kind of
intimacy and interactivity web audiences crave."

"Michael Eisner's passion for storytelling and
dedication to original content for the broadband platform is refreshing and
inspiring," added Chris Hampel of Big Fantastic. "This is an
incredible opportunity to bridge the gap between user-generated content and
traditional production, which we hope will bring more legitimacy to the
Internet as an entertainment medium."

Vuguru has already signed up sponsors for Prom Queen, including FIJI Water, POM Wonderful (Pomegranate
Juice and POM Tea) and Teleflora.com. ELLEgirl will offer a full Prom
Queen experience on ELLEgirl.com. Apparel
relationships include Victoria's Secret Pink, Jessica McClintock, People's
Liberation and HotKiss, among others. Viewers can purchase styles shown while
watching the episodes through a partnership with StarStyle.com.