Echo Bridge Adds to European Sales Team

NEEDHAM/LOS ANGELES: Echo Bridge Entertainment has expanded its European operations, appointing Melissa Caron as VP of international sales for the region.

Caron will be responsible for managing programming sales across all platforms throughout Europe with a focus on Spain, France, French-speaking Belgium and Portugal. She joins in time for the MIPTV market, where Echo Bridge will be showcasing programming such as the prime-time TV movie Taken in Broad Daylight, hit teen series Degrassi: The Next Generation and reality series like Rich Bride Poor Bride, At the End of My Leash and Lidia’s Italy. Caron will report to Dan March, the executive VP of Echo Bridge Entertainment. Previously, Caron had been with BBC Worldwide for more than 15 years.

"As a result of the tremendous expansion of our company with last year’s acquisition of Alliance Atlantis International Distribution, our strategy remains to build one of the premiere sales teams in the industry," said March. "Melissa brings a wealth of experience and knowledge and we are thrilled to have her onboard to drive our sales efforts and contribute to our growth plans."