EA Mobile Preps Deal or No Deal Games

LONDON, August 14: EA
Mobile has signed a deal to develop, market and publish new mobile games for
the U.K. market based on Endemol’s Deal or No Deal format.

EA Mobile, a division of Electronic
Arts’ Casual Entertainment label, will release the first game in November. Deal
or No Deal first launched in the
U.K. in October 2005 and attracts daily average audiences of more than 2.3
million on Channel 4. The format has aired in more than 80 countries worldwide.

“We are excited to have
the chance to work on one of the most successful TV properties of recent
years,” said Javier Ferreira, the VP of European publishing for EA Mobile. “Deal
or No Deal is a phenomenally
successful program, particularly in the U.K., and we look forward to creating
games that will bring the true spirit of the series to a new audience on mobile
platforms.”

“At Endemol, we have been
looking for a partner in the mobile space to help bring this phenomenal
property to an even broader audience,” said Jurian van der Meer, the head of
products and brand exploitation for Endemol Digital Media. “We want to focus on
our core strength, that of creating incredibly popular IP for a mass broadcast
audience and work with global partners, such as EA Mobile, to take our TV
proposition to new pervasive platforms.”

—By Jackie Stewart