E! International Launches on Astro in Malaysia

LOS ANGELES, September 12: E!
International is expanding its reach in the Asia-Pacific region by launching a
new 24-hour channel on the DTH satellite platform Astro in Malaysia.

The deal brings the channel to
more than 2 million customers. The channel, dedicated to the world of celebrity
and entertainment, will feature popular E! titles like Live from the Red
Carpet, E! News, The E! True Hollywood Story, the 101 and 50 Most entertainment countdown
mini-series, the Forbes specials
and Style Star and new series
like Kimora: Life In The Fab Lane
and ISAAC.

"E!'s entertainment and lifestyle programming has been
extremely popular with television audiences in the Asia Pacific, particularly
with the attractive younger demos and we're delighted to substantially increase
our distribution in the region," said Christine Fellowes, the managing
director for Asia Pacific at E! Networks.