E! Entertainment to Air New Reality Series with Snoop Dogg

LOS ANGELES, July 16: The everyday life of hip-hop recording
artist, producer and actor Snoop Dogg will be the focus of a new half-hour
reality series that will launch later this year on E! Entertainment Television.

The new series will follow Snoop Dogg, whose real name is Calvin
Broadus, Jr., into behind-closed-door meetings and private recording sessions.
The series will also center on the rapper’s family and home life, which
includes his wife Shante, his daughter and two sons, and an ever-changing
number of pets. Snoop has eight platinum-selling albums to his credit and also
hosts his own XM Satellite Radio show.

Snoop Dogg has also spent an increasing amount of time and

energy on community issues, personally orchestrating the
Protect the West Conference, aimed at keeping the peace within the hip hop
community and creating opportunities for artists to share and build. He has
also become known as Coach to approximately 2,500 kids who belong to the Snoop
Youth Football League. He has also introduced his own Snoop Dogg line of pet
products.

"Snoop Dogg is, without a doubt, one of the most
charismatic and intriguing personalities in pop culture today," said Ted
Harbert, the president and CEO of Comcast Entertainment Group. "While he
has captured a legion of fans as the king of hip hop, what makes Snoop most
interesting is the side of him that people have never seen. The juggling act
that Snoop faces day-in, day-out between career and family is certain to
resonate with our viewers."