KBS World Expands Malaysian Reach

October 11, 2007 World Screen

MALAYSIA/BRUNEI, October
11: KBS World, the international channel operated by Korean pubcaster KBS, will
be available to nearly 2 million households in Malaysia and Brunei via Astro,
beginning this Saturday, October 13.

KBS World will be
available to all Astro subscribers as a basic channel. With the additions of
Malaysia and Brunei, KBS World is now available in 51 countries around the
world, reaching 40 million households.

KBS World is a general-entertainment
channel targeted at families and fans of Korean pop culture. It carries dramas,
entertainment, documentaries, news and current affairs and kids’ programming.