E! Announces New Asia Pacific Mobile Deals

HONG KONG, October 25: At CASBAA today, E! Networks
announced mobile deals with Foxtel by Mobile and Vodafone in Australia, joining
the company’s other wireless partners in the region, including Telecom New
Zealand, 3 Australia and StarHub Singapore.

E!’s managing director for Asia, Christine Fellowes, said in
announcing the deals: "E! continues to lead the way in digital media,
having established a specialized production unit last year named SPANC (Short
Form Programming And New Content) designed to develop short form and new media
content. We look forward to working with our partners in the Asia-Pacific
region to create tailored packages that meet their content needs for all
platforms from linear television to mobile to video on demand."

Foxtel by Mobile will deliver E! content on its 3G platform
beginning this month, offering a 90-minute looped video feed. Also this month,
Vodafone will host short form content from E! News, E!'s fashion clips and the
network's red carpet coverage, refreshed daily or weekly. Additionally,
Vodafone will take E!'s 90-minute looped daily video feed of entertainment news.