DRG Secures Chinese Order for The Generation Show

LONDON: DRG has landed its first-ever entertainment format production deal in China, with a 12-episode order for The Generation Show, which has also been optioned in six more countries, including the U.S.

China’s Shenzhen Television has tapped Idea Asia Media to produce a pilot for The Generation Show this spring. The network made a commitment for 12 episodes, which will be recorded at Shenzhen Media Group studios. Idea Asia Media has produced local productions of the international formats Beat the Star, Dance Machine and That’s My Kid.

DRG’s deal in China comes alongside a further six countries optioning the format. The deals are with The Gurin Company for the U.S., Park Lane TV for the Netherlands, Monster Entertainment for Norway, Strix Television for Sweden and separately for Denmark. The format has also been sold to producers in the Middle East. Belgium’s De TV-Makers created the format for VRT.

Nan Hu, the managing director at Idea Asia Media, said, “We are delighted to close the very first format license for DRG in China. The Generation Show is a very special project for us and connects with a wide aged audience and will evoke a lot of memories for Chinese people from different generations. It’s going to be a great success.”

Andrea Jackson, the managing director of acquisitions at DRG, commented, “We’re thrilled to be partnering DE TV’s The Generation Show with this exceptional slate of top format producers and, to be confirming this landmark 12-episode commitment from Idea Asia Media for Shenzhen Television. This is DRG’s first ever game-show format deal in China and we are looking forward to working with Idea Asia Media in bringing this exciting new show to millions of viewers. The Generation Show is feel good entertainment at its best".

Henk Vermeulen, the managing director at De TV-Makers, continued, “The Generation Show is all about happy memories of the past. It has a strong recognition value for a large audience. I am very proud that the format is to be launched in many other countries and, with this kick-off in China. I believe that every generation will love it!”