Dori Media Launches First Branded Telenovela Channels on YouTube

TEL AVIV, August 16: Dori Media Group has launched three
dedicated telenovela channels on the video-sharing platform YouTube that will
include exclusive new content like trailers, outtakes and interviews with
telenovela stars.

This marks the first time that YouTube will offer channels
dedicated to telenovelas. Dori Media Group will provide new content for the
channels, which will be updated every day. Exclusive content available on the
dedicated channels include trailers, the memorable scenes, unseen footage of
concerts, both on-screen and behind-the-scene footage, special interviews with
telenovela stars, outtakes and other videos. YouTube users have the ability to
comment on Dori Media’s videos, rate them, recommend them to friends and post
their own video responses to communicate with other viewers. The new branded
channels also include links to Dori Media’s official website. The company has a
library of over 4,000 hours of telenovela content and is the international
distributor of telenovelas such as Rebelde Way and Sos Mi Vida.

Nadav Palti, the president and CEO of Dori Media Group,
commented: “Dori Media Group is pleased to be the first to launch three
telenovela channels in partnership with YouTube. By providing our content
online, we are able to reach telenovela fans wherever they are and promote our
TV series to an even larger number of viewers, in particular to our significant
teenage audience. This fits in well with our strategy to use new media
platforms to grow our offering and bring our audiences together and put [them] in direct contact with our shows.”