Dori Adds to YouTube Portfolio

LONDON, October 18: Dori
Media International has launched its fourth branded channel on YouTube, this
one focused on its hit telenovela El Refugio (The Shelter).

The launch of the new
destination (located at www.youtube.com/elrefugio) follows the August rollout
of Dori’s telenovela channel on the video sharing site, as well as channels
devoted to Rebelde and novela
star Natalia Oreiro. Since the launch there have been more than 5 million
viewings of DMG’s video clips, with growth of 100,000 viewings per day. YouTube
users have the ability to comment on clips, rate them, recommend them to
friends and post their own video responses to communicate with other viewers.
The new branded channel is also linked to Dori Media’s official website.

Nadav Palti, the president
and CEO of Dori Media Group, commented: “We are delighted at how immensely
successful our YouTube partner channels have been and we are pleased to offer
this dedicated El Refugio site
to all our viewers and to YouTube’s Internet users. Providing our content
online gives us greater access to telenovela fans worldwide and these
partnerships fit in well with our strategy to use new media platforms to
promote the telenovela genre and establish our leadership in this market.”

—By Mansha Daswani