Distraction Scores TF1 Deal

March 8, 2007 World Screen

LONDON, March 8: The TVNZ reality format The Big
Experiment, represented by Distraction, has
been licensed to TF1 and is currently in development for broadcast later this
year.

The show is billed as
a social experiment that gives participants the chance to experience life under
different conditions—for example, as someone who is overweight or as
someone of a different ethnic background. First produced by Rogue
Productions for TV One in New Zealand, The Big Experiment generated a market share of more than 24 percent.
The format has also been sold to Belgium.