Distraction, Magnolia in Deal for French Format

LONDON, May 16: Distraction’s
newest deal with Magnolia is set to bring the format Talk of the Town, originally produced in France, to Italy.

Talk of the Town (Toute le monde en Parle), taken on by Magnolia in Italy, is a talk show
format from Ardisson & Lumieres in France that has attained market shares
of 38 percent on France 2. The French-Canadian version on SRC generated shares
of up to 60 percent.

The latest agreement follows
Italian deals on Lady Kracher and Distraction
Gags.