Distraction Inks Latin Flower Alliance

MONTREAL/BUENOS
AIRES, April 24: In an effort to boost its business in South America,
Distraction has entered into an alliance with The Latin Flower Company, the new
venture established by Silvana D’Angelo.

D’Angelo,
a former Telefe and Dori Media executive, launched the new company at MIPTV
with a host of telenovelas, secured from alliances with a range of different
companies in the region. The Latin Flower Company will work with Distraction to
roll out the Canadian company’s titles across Latin America. The initiative
begins at the L.A. Screenings, where The Latin Flower Company will be
showcasing a variety of Distraction formats and ready-to-air titles.

Silvana
D’Angelo, the president of The Latin Flower Company, noted: “At The Latin
Flower Company we are committed to providing high-quality entertainment and a
dedicated service to our clients, and have found in Distraction, not only an
extensive proven catalogue of unique low-development-cost formats and
top-quality ready-to-air productions, but also a prestigious company that
shares our philosophy of a boutique approach to customers, to provide fresh and
original content in all genres. We are confident that, in the same way
Distraction’s brand has achieved a privileged place in the most important
networks in North America, Western, Central and Eastern Europe, it will soon
conquer Latin America’s prime-time slots.”

Michel Rodrigue, the CEO of Distraction, added: “I am very confident that Silvana’s
strong industry expertise and her enthusiastic team will help significantly to
carry the Distraction brand and make waves in the Latin American market.”

—By
Mansha Daswani