Distraction Announces New Appointments

MONTREAL/LONDON, September 1: Distraction has moved to a new
office in London and has announced two new staff appointments in its European
operations.

Michel Rodrigue, Distraction’s president and CEO, said of
the new location: “At last we have an office that not only concentrates all our
European operations but one which also reflects Distraction’s spirit. Our new
London office is bigger, smarter and much more conducive to the creativity that
is the heart and soul of our success.”

In the new facilities, Louise Hercules joins as operations
and event manager from The Shopping Channel. Reporting to the London office and
based in Munich is Barbara Vallant, who recently joined Distraction as sales
agent for Scandinavia, Russia, Spain, Portugal and Eastern Europe. She was most
recently sales VP for the Telcast Media Group.