Distraction Acquires Peace Arch’s Entire Format Catalogue

LONDON, September 20:
Distraction has secured Peace Arch Entertainment’s entire format catalogue for
international distribution, including the weight-loss format The Last 10
Pounds Bootcamp.

Peace Arch’s The Last
10 Pounds Bootcamp is a
weight-loss format in which women undergo an intense fitness and nutrition
regimen in an attempt to transform themselves physically and mentally in just
four weeks. Having premiered on Slice Network, a second season of The Last
10 Pounds Bootcamp is due to be
broadcast later this fall. Other weight-loss formats include Bulging Brides, which will be launching in January 2008. Bulging
Brides helps brides-to-be get into
a wedding dress that is too small. The catalogue also includes formats like Love
It or Lose It, a part interior
design, part game show from Peace Arch Television. The show is currently airing
in Canada alongside British design shows on BBC Canada. Love It or Lose It gives homeowners the opportunity to offer up a
room in their home for a big-budget makeover. Meanwhile, in the format Makeover
Wish, homeowners will receive the
chance to have a makeover worth $25,000.

John Flock, the president
of Peace Arch Entertainment Group, commented: “This is an outstanding
partnership with excellent long term potential for both companies. Our
television lifestyle division, The Eyes, is having a strong year, and the
quality and volume of their programming is an asset to both companies.”

Added Michel Rodrigue, the
CEO and president for Distraction: “We are delighted to be working for Peace
Arch and are looking forward to our new collaboration with such a reputable
group.”