Disney XD Set for U.K. Launch

LONDON: The Walt Disney Company has plans to launch its boy-skewing Disney XD channel in the U.K., to feature a mix of live-action and animated programming.

Aimed at the 6-to-14 demographic, Disney XD will feature a slate of Disney-branded new and library programming, alongside a number of local acquisitions. Launching with the channel is the companion website DisneyXD.co.uk, featuring games and exclusive clips.

Disney XD will replace Jetix. The channel has already launched in the U.S., in February, and debuted in France this April.

"Disney Channel’s portfolio of channels is already the undisputed leader in the kids’ TV market and Disney XD is the perfect vehicle to build on the success in this strategic segment," said Boel Ferguson, the general manager for Disney Channels U.K. and Ireland. "The exclusive new content will appeal to a broader target audience while the Disney branding will create awareness and value. Disney XD will capitalize on all of the assets across the Company to make it the leading boy-focused entertainment platform in the U.K. and around the world."