Disney, Sprint Ink Deal for Entertainment, Kids’, News Content

BURBANK, May 15: Sprint customers will be able access full
episodes of news and entertainment programming from ABC Entertainment, ABC News
and Disney Channel on their mobile phones, either on demand or via streaming
channels, via a new deal announced today.

The Disney-ABC Television Group and Sprint deal will see the
content being delivered on demand and via three mobile channels, streaming
continuous scheduled programming throughout the day. The deal includes
on-demand, full-length episodes of ABC’s Desperate Housewives, Grey's Anatomy, Lost and Ugly
Betty, as well as a linear channel with
content from Disney Channel. Additionally, Sprint now offers on-demand,
full-length ABC News programs including World News with Charles
Gibson and Nightline, as well as a variety of ABC News specials; and ABC
News Now, a 24/7 linear news channel. Sprint will soon provide on-demand,
full-length episodes of popular Disney Channel programs, including Hannah
Montana, The Suite Life of Zack
& Cody and Kim Possible.

Sprint is also the first carrier to provide ABC Mobile, a
newly created linear mobile channel. ABC Mobile features a variety of full-length
and short-form news and entertainment content, including full-length episodes
of Desperate Housewives, Grey's
Anatomy, Lost and Ugly Betty as well as ABC News' Good Morning America, World News with Charles Gibson, Nightline, This Week with George Stephanopoulos and other ABC News specials. Short-form promotional
content from ABC Primetime, ABC Daytime and ABC News is also featured.

“We are excited to team with Sprint to build out our
first-ever, multi-brand wireless offering, utilizing content throughout our
group to bring an extensive, comprehensive array of world-class programming to
the mobile marketplace," said Anne Sweeney, the co-chair of Disney Media
Networks and president of Disney-ABC Television Group. "We continue to be
focused on finding new ways to connect viewers to the content they want and
brands they love on the platforms they choose. This deal not only provides new
viewing opportunities for consumers, but also gives advertisers another
platform to reach viewers and associate with our powerful network brands."

Video-on-demand shows will be available the day after their
television premiere. In general, customers will be able to access the four most
recently televised episodes of each series. Beginning this fall, selected
entertainment and news on-demand content and linear programming will include
advertising.

The content is available via Sprint TV on Sprint's Power
Vision devices. All of the content will be included in the Sprint Power Vision
TV Pack, which costs an additional $20 per month. Alternatively, content from
Disney Channel only, including the on-demand programs and linear channel, will
be available as part of the Power Vision Access Pack, which costs an additional
$15 per month.