Disney Clinches New Indian Distribution Deal

MUMBAI: The Walt Disney Company has signed a multi-year distribution agreement to expand the carriage of Disney Channel, Disney XD and Hungama TV on cable, DTH and IPTV platforms in India.

The deal, which takes effect April 1, will see Sun Distribution Services taking Disney’s channels to some 70 million homes across the country. “We are delighted to partner with Sun Distribution Services, to further strengthen the reach and relevance of Disney in India," said Mahesh Samat, the managing director of The Walt Disney Company India. "Our agreement further consolidates the strong position of Disney Channel, Disney XD and Hungama TV across multiple platforms in the country and provides kids and families increased access to content anywhere and anytime."

“The Sun Network commands a strong consumer loyalty from TV viewers across India and this entry of the Disney channel network will help make us a more comprehensive and entertaining package of offerings with content that appeals to kids and families," added Tony D Silva, COO of Sun Distribution Services. "This is a significant milestone for Sun Distribution Services towards creating an alliance of strong television stations catering to different audiences and geographies."