Disney Channel U.K. Looking for New Talent

LONDON: Disney Channel U.K. has commissioned Unique TV to produce a new TV talent contest to find the next generation of young British music stars.

My Camp Rock is inspired by the theme of Disney Channel’s original Camp Rock movie, and will air as four weekly Friday night shows, culminating in a live finale. Disney Channel is currently scouting the U.K. for eight talented kids between the ages of 8 and 16 to take part in the series. The winning band or solo artist will have the chance to produce their own cover version of a Camp Rock track, along with a music video, which will be broadcast on the channel.

Unique TV will follow the eight chosen hopefuls at a televised Camp Rock-style bootcamp, where they will practice their vocals, choreography and performance training with the guidance of leading experts. A panel of judges will select four finalists to go head to head in a "Final Jam" and viewers will decide on the ultimate winner. Unique TV has appointed Mandy Morris as series producer. Morris has worked on several reality-based TV series, including Help! Teach is Coming to Stay and Leave Us Kids Alone for the BBC and Channel 4’s Big Brother. Mike Brosnan will be executive producer.

Jonathan Boseley, the VP of programming for Disney Channels U.K. and Ireland, commented: "Disney Channel has a fantastic heritage in discovering the next big thing. My Camp Rock aims to set a young Brit on the road to stardom and we can’t wait to see what talent we find."

Brosnan, the creative director of Unique TV, added: "We at Unique TV are thrilled to create this much anticipated teenage talent event on a massive scale. This is a great opportunity for kids to shine and show off their star potential, all honed with expert tuition at Britain’s very own official Camp Rock!"