Disney Channel Debuts First Broadband Portal in Asia Pacific

TAIPEI, January 25: Disney
Channel has launched its first broadband service in the Asia-Pacific region,
Disney Channel@Play in Taiwan, featuring streamed episodes of popular animated
and live-action series.

The rollout of Disney Channel@Play in Taiwan also marks the
network’s third branded broadband service in the world. The new service offers
Taiwanese viewers full-length, Mandarin-dubbed, Chinese-subtitled episodes of
Disney Channel’s animated and live-action series through an online broadband
player available at www.disney.com.tw/DisneyChannel/video/.

Viewers can watch a selection of streamed episodes of hit
Disney Channel original series like Hannah Montana, The Suite Life of Zack and Cody, That’s So Raven, Kim Possible and Emperor’s New School.
Playhouse Disney preschool series such as Mickey Mouse Clubhouse, Little Einsteins and Handy Manny will also be available on the service.

The site will be refreshed weekly. Visitors to the service
can also choose their favorite shows and create their own favorite program
list. Users also have the option of watching the shows in Mandarin or English
and picking the screen size they prefer to view the shows. The “What’s New”
function also allows users easy access to the latest shows on the site.

Disney Channel is also producing original content exclusive
to Disney Channel@Play. In February, to usher in the Year of the Mouse, a
specially-produced music video of the song “Little VIP” performed by Taiwanese
boy band Fahrenheit will be streamed on the service.

Dai Hua, the VP and managing director of Walt Disney
Television International (Greater China region), commented: “Taiwan’s Disney
Channel@Play broadband service complements Disney Channel on TV by providing
new viewing opportunities for kids and families. This development extends the
kids’ Disney Channel experience and gives us the chance to offer them Disney
Channel content whenever and however they wish to access it.”

Billy Huang, the VP and managing director of Walt Disney
Television International (Taiwan, R.O.C.): “Taiwan was the first market outside
of the U.S. to launch Disney Channel in 1995 and we are pleased to continue
that ground-breaking tradition with the launch of Disney Channel’s first
broadband service in the Asia Pacific with Disney Channel@Play. Kids in Taiwan
can now view their favorite Disney Channel shows in high broadband quality in
the digital media space.”

—By Irene Lew