Discovery to Host Free Online Premieres

NEW YORK, April 6: Starting in the third quarter of this
year, Discovery Communications will launch a new ad-supported initiative,
“Discovery iPremieres,” which will premiere two free full-length episodes
online each week from various new and returning top-performing series across
its stable of U.S. networks.

Discovery iPremieres, located at www.discovery.com, will
rotate weekly among Discovery's networks, and shows will be plucked from the
channels' highest performing programs. Initial programs slated for iPremieres
in the third quarter include Discovery Channel's Man Vs. Wild and Dirty Jobs, TLC's American Chopper
and What Not to Wear and
Discovery Kids' Bindi: The Jungle Girl. iPremieres schedules for other Discovery Networks will be announced
soon.

The initiative is designed to drive new and unique viewers
to Discovery's TV channels, while extending advertisers' exposure and touch
points with Discovery shows and brands. iPremieres will also be packaged with
bonus material such as best-of clips, outtakes, behind- the-scenes footage and
exclusive interviews with hosts, producers and crews.

"To lead in new media and build out entitlement for
each of our brands, Discovery must cut new paths and create bold extensions for
our content," said David Zaslav, the president and CEO of Discovery
Communications. "Through the iPremieres strategy we can broaden the reach
of our brands and TV programming and draw new audiences to our channels, while
creating new inroads for our valued advertisers."