Discovery Launching Online Space Game

SILVER SPRING: Discovery Networks International (DNI) is launching a multi-player, multi-language online space game, called Helium 3, via its international websites.

The game complements space and science programming airing on Discovery Channel around the world this summer. The game launches in four languages: English, Spanish, German and Portuguese. Set in space in the year 2035, Helium 3 dramatizes the story of energy depletion on earth. Players are in a race to search for and mine Helium 3, a pollution-free energy source that is abundant on the moon, to capitalize on the valuable resource. In addition to the gaming experience, players will also have access to content based on Discovery’s science and technology programming from the Discovery Channel website.

Georgina Hill, the VP of product and programming for DNI Digital Media, said, “Helium 3 is the latest digital product offering from DNI designed to drive engagement, build a global online community and create targeted commercial advertising opportunities within Discovery’s international websites. Discovery viewers expect high-quality, immersive content around passion points such as science and technology, and games like Helium 3 deliver this experience and offer advertisers a vehicle to reach a highly engaged audience through in-game advertisement.”