Discovery HD Launches in Hong Kong

HONG KONG, January 14: Discovery Networks Asia will roll out
Discovery HD, its high-definition network, on PCCW’s now TV platform in Hong
Kong on January 31.

The launch of Discovery HD in Hong Kong expands the
channel’s footprint to 15 international markets, including South Korea, Japan,
Canada, Germany, Austria, Ireland, the U.K., Poland, the Netherlands, Denmark,
Sweden, Norway, Finland and Singapore. The channel will be available in Hong
Kong for a monthly fee.

The channel offers exclusive programs from Discovery’s
library of high-definition content, which represents 29 television brands.
Discovery HD provides independently programmed schedules in each market, with
titles including Space Station HD, Sunrise
Earth, Moments in Time, Monumental Vision and Destination Wilderness.

“The launch
of Discovery HD in Hong Kong reinforces Discovery’s commitment to invest in new
content and services that serve the needs of our affiliates like PCCW and also
enhance the viewing experience for consumers,” said Tom Keaveny, the executive
VP and managing director of Discovery Networks Asia. “Our audience here already
associates Discovery with high quality, compelling content. Discovery HD will
further showcase our extensive library of programming that maximises the
potential of high-definition technology to give our viewers a richer, deeper
experience than standard definition TV.”

PCCW’s managing
director of television and content, Dominic Leung, added, “We are proud to take
the lead in delivering high-definition home entertainment content to now TV
customers. With the addition of Discovery HD Channel, we now provide four HD
channels offering an array of HD programs including sports, leisure, lifestyle
topics, documentaries and adventure. Our proven track record, coupled with an
unrivalled range of new HD programming, demonstrates our determination to take
the digital TV viewing experience to new heights.”

—By Ned Berke