Discovery Forms Animal Planet Media Enterprises

November 3, 2006 World Screen

SILVER SPRING, November 3: Discovery Communications has
announced the formation of a new multiplatform business, Animal Planet Media
Enterprises, and the acquisition of Petfinder.com and PetsIncredible.

Petfinder.com facilitates pet adoption and works through
animal shelters and rescue groups across North America. PetsIncredible is a producer
and distributor of pet-training videos. Both companies will be integrated into
Animal Planet Media Enterprises.

Animal Planet Media Enterprises promises a centralized
online, television and mobile community for research tools, expert advice,
local resources, customized products and services, do-it-yourself projects and
user-generated and interactive content, for animal lovers and pet owners. The
new business unit also includes the Animal Planet television
network—celebrating its 10th anniversary this year—online assets
including www.animalplanet.com, the 24/7 broadband channel Animal Planet
Beyond, a VOD service, mobile content and merchandise extensions.

"Animal Planet Media Enterprises will be the leader in
providing a trusted community where consumers of all ages can enjoy the best
content, products and services on pets and animals of all kinds," said
John Hendricks, the founder and chairman of Discovery Communications. "The
depth and breadth of Animal Planet's reach across the country and its powerful
status as a beloved and trusted brand will enable us to leverage our
unparalleled animal video archive, expertise and resources across a range of
high-growth media platforms."

Maureen Smith, EVP and GM of Animal Planet, will expand her
duties to include leadership of Animal Planet Media Enterprises. Smith will
continue to report to Billy Campbell, and Animal Planet Media Enterprises will
operate as part of Discovery Networks U.S.

"This acquisition and reorganization solidifies our
place as the leading information provider for all things animal, with a primary
focus on media and products for people and their pets," said Smith.