Discovery Channel Magazine Returns to Asia-Pacific Region

SINGAPORE/HONG KONG: Discovery Networks Asia-Pacific (DNAP) and Novus Media Solutions, a Singapore-based custom publishing specialist, have partnered to relaunch the award-winning Discovery Channel Magazine in the Asia Pacific beginning today.

The magazine, which will be published monthly, has a new look and layout, reflecting some of the design cues from the refresh of the channel, which is set to unveil at the same time. It will be available in Australia, Hong Kong, Indonesia, Malaysia, New Zealand, the Philippines, Singapore and Thailand at newsstands, and for subscription sales in Bangladesh, Cambodia, China, India, Japan, Korea, Laos, Macau, Nepal, Pakistan, Papua New Guinea, Taiwan and Vietnam.

Discovery Channel Magazine will feature articles on the topics of nature, adventure, marvels, sci-tech, history, the universe, forensics, seekers, survival, info-tech, psychology and the environment. The inaugural issue focuses on the secrets of immortality, Asia’s high-speed trains, the technology featured in Star Wars and mosquitos.

Tom Keaveny, the president and managing director of Discovery Networks Asia-Pacific, said: “The idea behind the Discovery Channel Magazine is to provide additional touch-points for our viewers with the brand, and extend their interaction with us beyond television. We want to engage them wherever and whenever we can and give them a more in-depth experience to continue to explore their world and satisfy their curiosity on a broad range of subjects. For our advertisers, it also allows us to offer more value, and more integrated campaigns covering not only television, but online, on-ground, and in print. Even in a crowded marketplace, just as we’ve seen with our flagship Discovery Channel, we believe quality always stands out from the clutter. It is a natural extension for us.”

Rosemarie Wallace, the CEO of Novus Media Solutions, commented, “Novus has assembled an international team of world-class writers and designers from as far afield as New Zealand and the United Kingdom, headed by Luke Clark, the editor of the Discovery Channel Magazine. We want to give readers and advertisers everything they loved about the magazine first time around and more.”