Discovery Adds New Language Feed in India

KOLKATA: Discovery Networks Asia-Pacific has added a Bengali feed for its flagship channel in India, making it the only network in the country to be available in five languages.

Discovery Channel in India is now available to subscribers in English, Bengali, Hindi, Tamil and Telugu. "The launch of the Bengali feed provides our audiences in India with a deeper, more fulfilling viewing experience, with programs available in their preferred language," said Rahul Johri, senior VP and general manager for South Asia at Discovery Networks Asia-Pacific. "We will continue to expand our reach by making more choices available to our viewers through language customization and the best in high-quality content that engages, informs, and entertains."

Discovery’s first localized Indian language feed, Hindi, rolled out in 1998, followed by Tamil at the start of 2010 and Telugu on January 1 of this year. The channel is currently available in Bengali from 6 p.m. to midnight, with the 24-hour feed launching June 1.