DIRECTV to Launch Azteca México

Azteca México will offer exclusive programming from TV Azteca’s three Mexican networks—Channel 7, 13 and Proyecto 40—and will air many shows in the U.S. at the same time as they air in Mexico. The shows will include the hit Mexican novelas Todo por amor and Vivir por ti, news from TV Azteca’s own Hechos, reality and entertainment shows like Poker de reinas and Venga la alegria, TV Azteca’s morning show.

"Azteca México will complement our successful broadcast network and together, the two channels will form Azteca Networks, the most sought-after Mexican programming package in the United States," said Azteca Networks’ CEO, Adrian Steckel. "Azteca México is aimed at a specific segment of the market—the viewer who craves that daily Mexican connection, with newscasts, novelas and entertainment programs offered the same day they air in Mexico."

"Now for the first time ever, friends and family in Mexico and the U.S. can watch top-rated Mexican programming at the same time,” added John de Armas, the VP of WORLDDIRECT at DIRECTV. “No other Spanish-language content provider can offer this experience. The addition of AztecaMéxico to DIRECTV’s robust Spanish and English programming packages gives the U.S. Latino community an exclusive television experience in the comfort of their own home."

—By Kristin Brzoznowski