DietTribe Gets U.K. Slot

LONDON: Sky Real Lives has picked up the weight-loss series DietTribe from Passion Distribution to air exclusively on Sky Real Lives1.

The 13×1-hour reality program follows the emotional and physical journey of a group of friends who are on a mission to lose weight. Over the course of 90 days, contestants will change their eating and exercise habits, with the help of a professional fitness trainer.

Philip Barnsdall-Thompson, the head of acquisitions for Sky Real Lives, said: "Weight is probably the most talked about issue amongst groups of women. DietTribe shows how weight affects groups of friends and sends a message that losing weight doesn’t have to be a lonely experience. We are sure that this message will resonate with our audience."

Emma Simpkins, the director of sales for Passion Distribution, added: "DietTribe is all about people getting ‘real’ inspiration from their friends to get and stay healthy. We are delighted to partner with Sky Real Lives with its devotion to ‘real’ life on this motivating series in the U.K. Sky Real Lives has also picked up an option on the format and we very much hope it leads to an original production of DietTribe in the U.K."