DIC Teams with Music Label for New Tween Brand

LOS ANGELES, July 31: DIC Entertainment has joined forces
with Geffen Records to launch SPG, a brand that will roll out tween-targeted
content on multiple platforms—including television, online, mobile,
consumer products and music—based on a new girl group named Slumber Party
Girls.

At the center of the brand is the “multi-talented,
multi-ethnic” Slumber Party Girls, five teens selected from more than 1,000 who
auditioned. The group of girls, who can sing, dance and act, will host the new KOL's
Secret Slumber Party on CBS, the morning
programming block for kids that launches September 16. The group will also
serve as the “house band” on the dance competition series Dance
Revolution! Set to air as part of the CBS
kids’ block, the show of 26 half-hour episodes is based on the hit video game
franchise from Konami. The music for Dance Revolution! will be performed by the Slumber Party Girls and
featured throughout the show. The Slumber Party Girls’ new single will debut on
iTunes and on AOL’s kids’ service KOL in August.

"I believe we are creating a model for a unique form of
entertainment that raises the bar aesthetically for smart and savvy tweens
growing up in the digital age,” said Ron Fair, the chairman of Geffen Records
and president of A&M/Interscope Records. “It’s all driven by a collection
of hit songs, great choreography and a superbly assembled group of
multi-talented girls who can grow to become world-class artists in their own
right. Andy Heyward has built an incredible business and his understanding of
the tween and teen market is second to none. Creating fresh, exciting and
powerful entertainment for this huge segment of the audience has gone
underserved by the music industry and we're here to change that."

Andy Heyward, the chairman and CEO of DIC Entertainment,
added, “This partnership will allow our companies to bring our respective
strengths and resources in music, television and consumer products to create a
truly unique and exceptional brand that we know will resonate with girls around
the world. DIC has an extensive network of global licensing, merchandising and
retail partners, and DIC and Geffen are thrilled to offer them an amazing
opportunity to get onboard and share the success of the next entertainment
phenomenon."