DIC in New PSA Initiative

BURBANK, September 11: DIC Entertainment is working with the
non-profit Western Justice Center Foundation (WJCF) to develop a series of
public-service announcements as well as content that teaches kids about
conflict resolution.

DIC and WJCF began their collaboration on an episode of the
new animated adventure series, Horseland,
which will begin airing this month on the KOL Secret Slumber Party programming block on CBS. The episode tackles the
effects of gossip. DIC and WJCF will be looking to develop further content that
incorporates messaging concerning bullying among school children. Additionally,
DIC and WJCF will create PSAs addressing the issue that will air on DIC Kids’
Network, a syndicated programming block that airs on over 300 stations in the
U.S.

"Children represent a uniquely impressionable audience,
so our objective is not only to entertain them but to incorporate healthy and
positive messages in our programs,” said Robby London, the EVP of creative
affairs for DIC. “Many researchers contend that ‘bullying’ is a key underlying
cause of the most horrific incidents of school violence. Western Justice Center Foundation has
developed proven techniques specifically targeting this behavior and we feel it
is crucial to help them disseminate this information to kids.”