DIC Entertainment Promotes Streff to VP of Domestic Licensing

BURBANK, June 12: DIC Entertainment has promoted Lisa Streff
to the position of VP of domestic licensing in its consumer products division,
effective immediately.

In her new position, Streff will oversee the development and
implementation of domestic licensing and merchandising programs for the
company's slate of entertainment and lifestyle brands, including Mommy &
Me, Horseland, McDonalds, Strawberry Shortcake, Cake, Madeline,
Slumber Party Girls and DIC’s all
new boy-driven property Dino Squad.
She will oversee the efforts of sales, retail and product development, and
reports to Nancy Fowler, the head of global sales.

Streff was promoted from her position as the executive
director of hardlines at DIC, where she managed across all DIC brands hardline
categories, including toys, gift, novelty and collectibles. Prior to joining
DIC, Streff served as the director of hardlines for the consumer products
division at NBC Universal, where she negotiated and secured multiple master toy
deals for Land Before Time, King
Kong, Curious George, Cat in the Hat and Little Engine That Could. She was responsible for
creating Universal Presents line, which incorporated many properties, product
lines and channels of distribution.