Dell Launches Personalized Nickelodeon Laptop

ROUND ROCK/NEW YORK: Dell and Nickelodeon have teamed up to present the Dell Inspiron Mini Nickelodeon Edition netbook computer, wrapped in a "slime" artwork scheme.

Apart from Nickelodeon’s trademark green slime, additional designs are available based on the hit properties iCarly and SpongeBob SquarePants. The Dell Inspiron Mini Nickelodeon Edition features an easily personalized user interface with Nickelodeon-branded desktop wallpaper and icons. A special Dell-exclusive "Just for You" widget lets kids select their own updated content from Nick.com, including the latest games and TV programs.

This is Dell’s first kids-focused product. The Dell Inspiron Mini Nickelodeon Edition will be available online in the U.S. at Dell.com as well as at Walmart stores and on Walmart.com in October.

“Moms insisted that we deliver on three things when it comes to a computer for their children,” said Michael Tatelman, the VP of Dell global consumer sales and marketing. “First, help provide a safe computing experience. Second, provide superior educational content as well as a world-class entertainment experience. Third, partner with trusted brands. The Dell Inspiron Mini Nickelodeon Edition passes with flying colors on all counts.”

“We are thrilled to enter the netbook space with a technology leader like Dell,” added Leigh Anne Brodsky, the president of Nickelodeon & Viacom Consumer Products. “With the Dell Inspiron Mini Nickelodeon Edition, we want to provide today’s tech-savvy kids with a creative, fun tool to help kids excel while learning and entertaining themselves on the computer. Simultaneously, we want to give parents features to help ensure their kids are safe online. The Dell Inspiron Mini Nickelodeon Edition encompasses all of these things with the additive element of bringing Nickelodeon’s trademark slime to life in a new, unique way.”