DECODE Closes Deal for Super WHY! With Nick Jr. UK

TORONTO/LONDON, April 22:
Nick Jr. in the U.K. has taken on the preschool property Super WHY!, produced by Out of the Blue Enterprises, from
DECODE Enterprises, which holds the worldwide TV rights to the series outside
of the U.S.

Super WHY! helps young children learn important literacy
skills through interactive storybook adventures. The series currently airs in
the U.S. on the PBS KIDS preschool programming block as well as on Canada’s
CBC. The show has also been sold to Singapore’s Kids Central, Korea’s
KidsTalkTalk channel, ATV, EBS, Hana TV and Iconix Entertainment.

"We were pleased to
acquire Super WHY! for Nick
Jr.,” said Debbie MacDonald, the VP programming director for Nickelodeon UK.
“This interactive animated series delivers on our philosophy of inviting
preschool viewers to have fun joining in with adventures, whilst also
encouraging valuable language skills."

Neil Court, the president of DECODE Enterprises, added: “We’ve had a great
response to Super WHY! with its story-based adventures. It can be a
challenge to find preschool programming that is both educational and strongly
balanced with entertainment, but Super WHY! hits the mark and we are
pleased to have signed this important deal with Nick Jr. for the standout
series.”

—By Kristin Brzoznowski