Dead Set Begins Worldwide Rollout

HILVERSUM: Endemol International has sold the horror series Dead Set in Spain, Australia, Africa and Sweden, with further territories to be announced soon.

The 6×30-minute drama, which tells of a zombie attack on the Big Brother house, was picked up by Canal+ and a free-to-air channel in Spain, SBS in Australia, BBC Entertainment in Africa and TV400 in Sweden. Additional deals are still in negotiation and are expected to be announced soon. Dead Set was shot in HD in the U.K., where it aired on Channel 4 and E4. In Britain, the TV broadcasts were followed by a nationwide DVD release of a full-length movie version.

Tom Toumazis, the chief commercial officer of Endemol Group, commented: "Dead Set is clever, thrilling, funny and genuinely scary. Not only is it brilliantly written but it has been cinematically executed and its blackly comic take on the world of Big Brother makes it one of a kind. We already have a number of further international deals pending for the show and we expect today’s announcement to be the first of many."