DAZN Group has revealed DAZN Media as a new entity responsible for global media partnerships, as sponsorship and advertising is introduced on the sports streaming service.
DAZN Media will oversee all global and local commercial opportunities for brands across DAZN, the live and on-demand sport streaming service available in Germany, Austria, Switzerland, Italy, Spain, the U.S., Canada, Japan and soon to launch in Brazil. It will also manage commercial inventory across sports websites including Goal and Sporting News.
DAZN Media will also launch an off-platform network called DAZN+, aggregating the reach from owned media platforms like Goal, Sporting News and DAZN Player (formerly ePlayer), social channels, influencers, talent, rights and in-stadia to offer brands a data-driven platform to engage with fans.
DAZN Group’s sports VOD platform ePlayer has been renamed DAZN Player.
The creation of DAZN Media follows the realignment of DAZN Group, formerly Perform Group, to combine assets and inventory that create market-leading, innovative packages for advertisers.
James Rushton, chief revenue officer at DAZN Group, said: “This is another watershed moment for DAZN as we mobilize the combined strength of our brands, products, editorial and video content together with data-led insights to build a new and innovative way for advertisers to associate with sport and fans at a local and global level. We’re looking at everything from unique formats, to branded content and sponsorship that deliver value for brands and enable us to continue to invest in premium content and the latest technology that takes fans closer to sports they love for an affordable price.”
Stefano D’Anna, one of the founders of Perform, commented: “DAZN has set out to change the way the world sees sports, and we now feel that we are in a position to change the way brands engage with sports fans. With the introduction of media placements on DAZN, we are providing brands with the impact of TV, complemented by the targeting and insights of digital. Add in DAZN+, and we can reach fans across any platform with personalized communications that are relevant and engaging.”