CTAM Europe to Host EuroSummit 07

BUDAPEST, June 13: CTAM Europe
(Cable Telecommunications Association for Marketing) will host EuroSummit 07,
an annual cable marketing conference, on September 27 and 28 in Barcelona at
the Princesa Sofia Gran Hotel.

EuroSummit 07 is two-day cable-industry conference that focuses
on marketing, sales, and customer care. Keynote speakers at the event this year
will include Barry Rellaford from CoveyLink, a boutique consultancy company,
who will share his thoughts about
consumer trust in a changing marketplace.

The first day will
kick off with the ntl: Telewest changeover to Virgin Media that captured
attention around the world. The first day will also include sessions on
user-generated content, with case studies highlighting how operators are using
UGC strategies to aggregate content and engage consumers. Parallel sessions
will also include discussions on video-on-demand, customer care, and customer
lifecycle management. There will also be an event that is new to EuroSummit 07:
the Teen Factor session, an onstage focus group with media-savvy teens that
will center on their online media behavior and technology use, as well as what
they'd like to see from operators. The session is moderated by the new media
and youth marketing specialist, DK, founder of mediasnackers.com. Day one will
culminate with a first-ever chief marketing officers’ session, where top
marketers will discuss their perspectives on cable marketing in the new
economy. This session will include speakers such as chief marketing officers
from leading cable organizations and content providers such as UPC, Virgin
Media, Disney, and ONO.

The second day of the summit will start with a networking
breakfast for all conference attendees. During the day, EuroSummit will bring
back one of the most popular session of the conference—the CEO Forum,
where CEOs from leading industry organizations such as Virgin Media’s Stephen
Burch, ONO’s Richard Alden, UPC Central Europe’s Nimrod Kovacs, Telenet’s Duco
Sickinghe, and others will share their views on the cable business. This includes
products, trends, technologies, and competition. The second day will also
feature a presentation on the European Cable Survey from Solon Management, with
more case study sessions on branding, online sales strategies, customer care,
bundling, and other topics.

CTAM Europe
is a non-profit membership organization that offers industry events, best
practices, networking, and educational opportunities to the European cable
industry. CTAM Europe has hosted three EuroSummit events in the past, with
participation by hundreds of industry leaders, representing organizations from
more than 25 European countries.