Craig Bohland to Join ITVS GE

LONDON: ITV Studios Global Entertainment (ITVS GE) has hired NBCU’s Craig Bohland as its new VP of sales for the U.S. and Canada.

Based in Los Angeles, Bohland will manage existing broadcaster relationships and develop new business in the region. His position will take effect during the middle of next month.

Bohland has served as the sales planning and product manager at NBC Universal International Television Distribution. His duties in that role have included building and maintaining relationships with production companies and sales offices around the globe. In the past he worked in sales for Comcast International Media Group, where he supervised the television rights for all Comcast brands, among other responsibilities.

Tobias de Graaff, the director of global TV distribution at ITVS GE, commented: "I am excited to welcome Craig to the team. With his wealth of experience I have no doubt he will continue to build-on our existing relationships as well as strengthen our sales operations in the U.S. and Canada."

Bohland added: "I’m really looking forward to getting started and working with ITVGE’s high-quality dramas, world-proven formats along with their extensive programming catalogue."