Coolabi Makes Golden Bear Toy Partner for Poppy Cat

LONDON: Coolabi has appointed Golden Bear as master toy partner for its hit children’s property Poppy Cat.

As part of the deal, a new toy line for the U.K. and Eire—including plush, plastics and arts & crafts—is scheduled to launch in August 2012. The deal comes as Poppy Cat debuts on Nick Jr. in the U.K. this week. Additionally, the show has firmed up international TV sales, including to Sprout in the U.S., as well as Australia, Canada, Korea, Poland and the Middle East.

Anna Hewitt, the head of licensing at Coolabi, said: “I am really pleased that Golden Bear is our master toy partner for Poppy Cat. Their enormous experience and success in preschool makes them the perfect fit for the brand, and we look forward to working with the whole team.”

Christine Nicholls, the product and marketing director at Golden Bear, added: “We are delighted to have been appointed as master toy licensee for this exciting new preschool property. Our company is looking forward to working with Coolabi on the Poppy Cat range, which will launch a range of exciting and innovative products in autumn/winter 2012.”