Cookie Jar Ups Michael Berreth

BURBANK: Michael Berreth has been upped to the post of VP of marketing at Cookie Jar Entertainment, where he will oversee all of the company’s marketing campaigns and promotional programs.

Berreth has managed a wide range of brands and marketing campaigns at Cookie Jar, including tune-in campaigns for the CBS weekend morning block, third-party promotions such as McDonald’s and the 2009 global relaunch of Strawberry Shortcake. Prior to joining Cookie Jar Entertainment, Berreth held management positions with Disney, Universal Studios, Nestlé and Kellogg’s.

"Michael has a long and distinguished career as a marketing executive with extensive expertise in brand management, strategic planning and consumer promotions,” said Toper Taylor, Cookie Jar Entertainment’s president and COO. “His experience and successful track record make him the ideal person to head up this growing department as we continue to expand our brand portfolio.”