Cookie Jar to Revamp Mommy & Me Website

TORONTO/LOS
ANGELES, November 4: Cookie Jar Entertainment has signed a five-year deal with
family-focused new-media outfit Kaboose to revitalize its Mommy & Me brand
online.

The
refreshed website, which is set to launch in January 2009, will feature daily
mom-targeted content and activities, an improved Playgroup Finder and other
local resources and communities.

"We’re
excited about partnering with Kaboose.com, one of the largest and most
successful family-focused online media companies in the world," said Ken
Locker, Cookie Jar Entertainment's senior VP of digital media. "As online
mom experts, Kaboose will be able to offer Mommy & Me moms information and
guidance on how to make the most of their time with their children on a daily
basis."

"We know that the
30-year equity in the Mommy & Me name will help to make this new venture a
success," added Alexandra Aleskovsky, the general manager and senior VP of
online media properties for Kaboose. "Together, Kaboose and Mommy & Me
look forward to being the premier website that moms with children ages 6 months
to 4 years turn to for playgroups, local information, advice and their overall
mom-to-mom connection online."

—By
Kristin Brzoznowski