Content Media to Rep British Association of Mixed Martial Arts

LONDON: Content Media Corporation has been tapped as the exclusive distributor for live broadcasts and archive footage from the British Association of Mixed Martial Arts (BAMMA) across all platforms outside of the U.K.

BAMMA is the largest mixed martial arts organization in Europe. TV viewing figures for its events go as high as 835,000 adults. BAMMA events have been broadcast live on Syfy in the U.K. and the new deal with Content Media will bring the programming portfolio to the international broadcast and digital marketplace.

Liam Fisher, the head of business development for BAMMA, said, “We are delighted to be working with such a strategic and successful company as Content Media. With their experience, knowledge and contacts, I have no doubt that we will be broadcasting into over half a billion homes within a year.”

Greg Phillips, the president of Content Television, added, “BAMMA content is a fantastic showcase of one of the world’s fastest growing sports and has great potential in the international marketplace. These hugely entertaining events have already proven their appeal with U.K. audiences giving us a solid starting point from which to build BAMMA into a major worldwide brand.”