Comcast's VOD Service Notches Up More Than 6 Billion Views

PHILADELPHIA, December 6: Comcast has announced that its
signature On Demand service has ratcheted up more than 6 billion views in less
than four years, with more than 1 billion hours of on-demand content watched
this year alone.

Additionally, the service has notched up more than 250
million views each month and more than 100 views each second. Comcast's On
Demand service has grown to feature a library of nearly 10,000 titles per
month, available whenever consumers want to watch them, with the ability to
fast forward, rewind and pause selections. On Demand offers a wide variety of
choices—from movies, music and top TV shows to kids, sports and lifestyle
programs. Comcast also launched its HD On Demand lineup in 2006, which today
offers consumers hundreds of HD programming at their convenience. Nearly 95
percent of all On Demand selections from Comcast are available at no additional
charge.

"Comcast customers browse thousands of On Demand
choices, find what they want and hit play 100 times a second,” said Derek
Harrar, the senior VP and general manager of video services for Comcast. “That's skyrocketing usage that
demonstrates the importance to consumers. Our HD strategy for the millions of
Americans 'going high-def' combines the convenience of On Demand with the most
HD content available. There's always more HD to watch on Comcast."

—By Irene Lew