Comcast VOD Service Notches Up 7 Billion Views

PHILADELPHIA, March 19:
Comcast’s signature On Demand service has ratcheted up more than 7 billion
views and 1 billion hours watched since 2003.

Comcast noted that each
month, people are choosing its On Demand programming 275 million-plus times
(more than 100 times a second), for a total of 130 million hours of content
watched.

Comcast's On Demand
service has grown to feature a library of more than 10,000 titles per month,
from movies, music and TV shows to kids, sports and lifestyle programs. All
programming is available anytime consumers want to watch them, with the ability
to fast forward, rewind and pause selections. In 2008, Comcast announced
Project Infinity, which will continue the company's commitment to deliver
exponentially more On Demand content choice, including more high-definition
content, sports, movies, kids' programs and network TV shows.

"The numbers speak
for themselves…each month our customers watch roughly 40 million movies On
Demand," said Derek Harrar, the senior VP and general manager of video
services for Comcast. "With thousands of On Demand choices, a crystal-clear
HD picture and hundreds of HD On Demand offerings, why leave the comfort of
home—it's all right there."

—By Irene Lew