Comcast in Promo Deal for New Batman Flick

PHILADELPHIA, July 15:
Comcast Corporation has entered into a partnership with Warner Bros. Pictures’ The
Dark Knight to provide its customers
with exclusive content from the highly anticipated next installment in the
blockbuster franchise, on demand and in HD.

Leading up to the film’s
release, Comcast will launch six mini-movies, which are exclusive
original-content episodes of a show called Gotham Tonight, featuring commentary delivered by the actors in
character in a news format. Comcast customers can also watch behind-the-scenes
footage, interviews with the cast and filmmakers and trailers, available on
Comcast On Demand, Comcast.net/thedarknightmovie and Fancast.com.

“This exclusive
behind-the-scenes Batman-VOD
adds to our lineup of extensive HD on-demand offerings continuously provided by
top-notch entertainment partners,” said Derek Harrar, the senior VP and general
manager of video services for Comcast. “We offer consumers more choices in more
ways to enjoy their entertainment experience than anyone else.”

—By Kristin
Brzoznowski