CMO in Place for Oprah Winfrey Network

LOS ANGELES, December 18:
Liz Dolan has been named chief marketing officer for OWN: The Oprah Winfrey
Network, effective January 5, supporting the on-air launch of the network in
late 2009/early 2010.

Dolan will oversee
creation of a brand identity for the network and will guide the development of
all marketing efforts. Additionally, she will be responsible for all on-air,
print, radio and online marketing messaging, as well as the fully integrated
strategy concepts focused on maximizing the business and programming objectives
of the network. Dolan previously served as the marketing head for NIKE, as well
as host and creator of the award-winning talk show Satellite Sisters.

"Liz's talent for
capturing the true emotion of a brand is extraordinary," said Robin
Schwartz, the president of OWN, to whom she will report. "In today's
crowded television environment, you must have a truly inspired marketing vision
to capture the attention of viewers. We are confident that Liz will orchestrate
the ideal plan to reach viewers who are looking for an inspiring, empowering,
and informative television and online experience."

"I am thrilled to
join the team that will create and launch OWN," commented Dolan. "At
NIKE, I learned how to build strong emotional connections between individuals
and a big brand with big ideas. Since then, most of my work has been in
smaller, multiplatform start-ups that served very focused audiences, including Satellite
Sisters. This role at OWN will
call upon all of those combined skills; I feel like I have been in training for
just this job for two decades."

—By Kristin
Brzoznowski