CMF Establishes Joint Fund to Encourage NZ-Canada Digital Collaborations

TORONTO: NZ On Air and the Canada Media Fund (CMF) have partnered for a new million-dollar initiative that is meant to encourage digital media collaboration between New Zealand and Canada.

The Canada-New Zealand Digital Media incentive has $C1 million ($888,500) available for the 2014-15 financial year. This money is to be allocated to approximately three eligible projects. These must be interactive and/or multiplatform digital media projects that have at least one Canadian and one New Zealand producer. NZ On Air and CMF are contributing equally to the fund and will jointly choose and monitor the submissions.

Jane Wrightson, NZ On Air's chief executive, said, “As the way we consume media changes, NZ On Air is keen to explore and encourage new ideas for making content. We were thrilled to find our Canadian counterparts have similar aspirations and look forward to seeing how producers rise to the challenge of creating appealing content for audiences in both countries.”

Valerie Creighton, CMF's president and CEO, added: ”As the CMF pursues its objective of finding innovative solutions to support digital media content, we are pleased to announce this new collaboration with NZ On Air. We look forward to having the audiovisual industry in both countries benefit from the wealth of innovative ideas our talented producers have to offer.”